Explore Services for Veterinary Start-Ups

Scroll down to browse services and pricing built for modern veterinary practices.

The Process

Stage 1
Personalized Lab Equipment Suggestions Based on Practice Priorities & Workflows
Equipment guidance without sales pressure. Rachel understands how the specific priorities of a modern veterinary start-up should intersect and compliment the needs of your future team. She takes the time to understand the individual and complex needs of your vision.
Stage 2
Analysis of Diagnostic Vendor Proposals for Equipment & Warranties
Rachel gathers and combs through proposals from different lab vendors so that you don't have to! Rachel works with you to estimate projected test and sales volumes to help you better navigate your options and make the best choice for your practice.
Stage 3
Negotiating the Best-Fitting Lab Services Package for Your Team
Want to get a great deal and make your dollars go farther? Rachel can manage the entire negotiation process for you based on your priorities, saving you time, money, and headaches down the line!

Diagnostic Vendor Proposals & Analysis

Vendor Proposals Made Simple
Personalized Proposal Book

Easy-to-follow compilation of vendor proposals, pricing schedules, and proposal analysis and summaries.

Lab Equipment: Planning & Negotiating
Independent Consulting & Analysis

Rachel assembles ideal equipment packages based on your practice's needs and proposed workflows. Equipment and testing from multiple vendors such as Idexx, Antech, Abaxis, Heska, and more can be compared directly. Rachel then negotiates on your behalf, saving you time and money.

Additional Analytics

Digging Deeper

Made-to-order, complimentary charts compare testing rebates, cost-per-run, test volumes, and more.

Detailed Lab Test Pricing Analysis

Understand the Full Costs of Doing Business 
Take the Mystery Out of Lab Test Pricing

Primarily geared towards demystifying in-house lab test pricing, Rachel breaks down the true costs behind your lab testing, including supplies and labor. Once your true cost-per-test is calculated, you can easily add a flat amount or percentage for desired profit. Built-in formulas make it easy to gauge effects of proposed pricing on profit margins and mark ups.

Please note practice-specific information will be needed: test menu and approximate test volumes, staff wages/salary, and equipment purchase/lease price.

Lab Test Pricing

 Umbrella multipliers like "2.5x costs" likely fail to incorporate your true costs and profits.


"Rachel was easy to work with, understood what we needed, and made helpful suggestions to the lab contracts presented to us. We wish we would've contacted her prior to deciding on which external lab we wanted to go with. Her specialty is niche in our industry, and really so important. It was really helpful to have someone with her knowledge guide us on the contracts and she helped us make the best decisions possible!"

Border Collie
Drs. Lisa Ellsberry & Bevin Marzullo

Co-Owners, Pacific City Veterinary Care, WA

"The most important service that Amwell Data Services offers is effective listening. Rachel spent a significant portion of her time working with us to sit down and listen to all stakeholders share their feedback and ideas about what improvements they wanted to see in lab operations. She was able to take all those competing perspectives from staff, vets, and techs and find a series of solutions that made positive improvements for everyone. Never once did she attempt to apply a cookie cutter solution to us--she was incredibly focused on finding the right solution that worked for us. She was receptive to all kinds of feedback throughout the process, and monitored her implemented changes to ensure that they worked as planned. In instances where there were hiccups along the way, she took the time to write protocols, train our staff, or, if it was clear the process just wouldn't work, would simply move on to another, better solution. If the best solution required her to teach herself a new skill or platform, she would do so without being asked in order to keep the process moving forward. Rachel is a problem solver, and while her professional focus is on lab services, I wouldn't hesitate to consult with her any time I had a problem that I needed solving."

Adam Furlong

Vice-President, Operations

B. W. Furlong & Associates, Oldwick, NJ

Lab Planning from Start to Finish

Full-service or al a carte options, but always designed for practice owners looking for their own "Easy Button" for lab services

Stage 1

Personalized Lab Equipment Suggestions Based on Practice Priorities & Workflows


  • Personalized Book Detailing Your Recommended Equipment

Stage 2

Analysis of Diagnostic Vendor Proposals for Equipment & Warranties


per Vendor Evaluated

  • Personalized Vendor Proposal Book 
  • Proposals & Comparisons from Unlimited Vendors
  • Additional Complimentary Analytics (as needed)

Stage 3

Negotiating the Best-Fitting Lab Services Package for Your Team


of Total Contract Savings Minus Prior Investments

  • Fully Managed Contract/Agreement Negotiation
  • Payment Plans Available

Pricing Example for Stages 1, 2, & 3:

Stage 1: $2,000 Investment

Stage 2: Four Vendors Evaluated = $4,000 Investment

Stage 3: $85,000 Total Contract Savings, so $25,500 - $6,000 = $19,500 Final Fee for $59,500 (70% Total Contract Savings) Back in Your Pocket

Schedule A Call with Rachel to Get Started

Other Services Available: Detailed Lab Test Pricing Analysis

Ensure Your True Costs and Desired Profits Are Covered


Per Machine

  • Multi-page Spreadsheet with Cost-Per-Test by Supplies & Labor
  • Built-in Formulas Allow for Future Modification
  • Includes All Testing Per Machine (e.g., all chemistry panels and individual chemistry tests run on one chemistry analyzer, etc.)
  • Automatically Calculates Profit Margin & Mark Up
  • Tracks Highest, Lowest, & Average Margins & Mark Ups 

Frequently Asked Questions

What types of practices do you serve?

All types of veterinary practices are welcome, from equine-only to small animal hospitals and exotics. Just like all animals need care, I aim to provide their veterinarians with support in the laboratory.

Do you only serve the Northeast US?

I serve veterinarians around the country, and I welcome international clients. I'm always up for a challenge, and would love to serve the international veterinary community as well.
How do you work with practices?

Most work for veterinary start-ups is performed remotely over Zoom and phone calls.

What is the typical timeline, and what should practice owners expect?

End-to-end timelines vary, and are typically 3-6 months. Confidentiality and clear expectations are paramount, so a Non-Disclosure Agreement (NDA) is signed prior to partnering together. Once the project scope and solutions are defined and agreed upon, a mutually-signed contract ensures we're both aware of expectations. Once a deposit is received, Rachel gets to work planning your future lab. Once we've reviewed the vendor proposals together, we move forward with the best fit.

What is your pricing structure?

Current pricing for start-up laboratory planning and negotiation is $2,000 for Stage 1, and $1,000 per vendor for Stage 2. Stage 3 is 30% of the Total Contract Savings minus prior investments (e.g., Stages 1 & 2). See above for a pricing example.