EVOLVING THE VETERINARY DIAGNOSTIC MARKET

Since Amwell Data Service’s conception in late 2020, we’ve advocated for veterinary teams in the US and beyond to find their best-fitting options for veterinary diagnostics. We recognize anti-competitive commercial market dynamics limit care options for veterinary teams and pet owners. We’re expanding our services to help develop and support high-quality lab service providers, from diagnostic labs to POCT and DTC testing to assay creators.

Our Founder cut her teeth in the trenches, updating and managing the lab of an equine emergency and referral hospital for years. Since then, we've consulted with numerous practices on all aspects of their lab services, from start-ups and established practices of different types and sizes from coast to coast, from small animal to equine-only and exotic species-specialists.

Apply to work with us
Veterinary Diagnostic marketing Direction

Trying to enter the US veterinary market, or grow market share? We understand both what veterinary teams need from their lab services, and the anti-competitive dynamics of the US veterinary diagnostics market.

Clinical Pathology Technical Expertise

Time-tested expertise in POCT and reference lab diagnostics. From assay validation and performance, to SOP creation and improving testing efficiency, we bring extensive, industry knowledge to your team.

Deep Multi-Species Knowledge

Equine, canine, and feline.

Veterinary Diagnostic marketing Direction

Trying to enter the US veterinary market, or grow market share? We understand both what veterinary teams need from their lab services, and the anti-competitive dynamics of the US veterinary diagnostics market.

Clinical Pathology Technical Expertise

Time-tested expertise in POCT and reference lab diagnostics. From assay validation and performance, to SOP creation and improving testing efficiency, we bring extensive, industry knowledge to your team.

Deep Multi-Species Knowledge

Equine, canine, and feline.

meet the team

Rachel A. Lemcke, BS, MS

Founder of Amwell Data Services LLC

Independent Veterinary Laboratory Consultant

After nearly four years serving as Lab Manager at a large, private equine referral hospital, Rachel saw a need for strategic planning of lab services. She founded Amwell Data Services to help give veterinarians and their teams more margin, with the larger goals of helping make careers in veterinary medicine more sustainable, increasing access to care, and advocating for a more equitable market.


Beyond the lab, she's an avid orchid grower and enthusiast, watercolor and acrylics painter, and adoptive mom of the late, beloved farm cat "Sneakers" (2005-2025).


Education & Practice Experience

BS, Animal Science with Business Minor, Berry College, 2013

MS, Animal Science, Cornell University, 2017

Laboratory Manager, Mid-Atlantic Equine Medical Center, 2016-2020

Dean Cornwell, MT (ASCP), DVM, PhD

Veterinary Clinical Pathologist, Laboratory Diagnostician

Dr. Cornwell trained as a Medical Technologist and worked in human labs for 14 years, before and during his studies in vet school and residency/graduate school. He worked for IDEXX for 23 years as a clinical pathologist and clinical pathology manager, and more recently for Antech as director of clinical product development. He is currently a freelance diagnostic consultant and clinical pathologist.


His extensive background and experience in laboratory medicine includes methods of achieving and maintaining standardization, test development, validation, data interpretation and comment development as well as understanding, application of, and interpretation of quality assurance programs across multiple testing platforms, including molecular methods.


He enjoys helping laboratories work through difficulties and troubleshoot problems in order to maintain or ensure quality of reported data and to help clinicians who may find some of the idiosyncratic lab processes tedious or troublesome.


Outside of pathology, he enjoys spending time with his wife and sons, being outdoors, and at the gym.

Select past & Present diagnostic clients

Fluxergy

Revolutionizing POCT in the equine veterinary market and beyond with multi-modal testing

Marketing development and processes support: KOL research and outreach, on-site technical support and processes analysis, white-paper development, and more.

InsituGen

Reinventing steroid hormone testing

Study design and sample collection for canine testosterone study.

TargetVet/BioMetallics

Quantitative POCT in the equine and companion animal veterinary market

Marketing development and outreach.

Ellie Diagnostics

Independent veterinary reference laboratory

Development of equine testing menu.

Ellie Diagnostics

Boehringer Ingelheim Animal Health USA Inc.

Confidential statistical analysis. Presented research on equine endocrinology at the 2023 Global Equine Endocrinology Summit in Bern, Switzerland and multiple ACVIM Forums.