What we do & who we are
Founded in late 2020, Amwell Data Services LLC provides hands-on independent consulting for veterinary practices, specializing in laboratory planning, optimization, and growth. We work closely with veterinary teams to save them time and money by strategically planning and utilizing their lab equipment and services. We focus on boosting efficiency and profitability in the lab but without sacrificing the quality of medicine.
meet the team
Rachel A. Lemcke, BS, MS
Independent Veterinary Laboratory Consultant & Founder, Amwell Data Services LLC
Rachel is the founder of Amwell Data Services, a full-service independent veterinary laboratory consulting agency. She formed Amwell Data Services to help give veterinarians and their teams more margin, with the larger goal of helping make careers in veterinary medicine more sustainable.
time as a veterinary Lab Manager, she realized many veterinary
practices aren't leveraging their laboratory services
as well as they could for overall practice stability
and growth. From pricing analysis to equipment and
test selection, to improving workflow efficiencies,
Rachel is dedicated to morphing the veterinary
laboratory into a thriving, evolving asset for vets and
Beyond the lab, she's an avid orchid grower and enthusiast, watercolor and acrylics painter, and adoptive mom of beloved 16.5-year old farm cat "Sneakers."
Education & Practice Experience
BS, Animal Science with Business Minor, Berry College, 2013
MS, Animal Science, Cornell University, 2017
Laboratory Manager, Mid-Atlantic Equine Medical Center, 2016-2020
Matthew R. Gutman, DVM, Dipl. ACVR
Veterinary Radiologist & Imaging Equipment Guru
Dr. Gutman is a board-certified veterinary radiologist with expertise in both clinical and research settings. He has established and supported imaging services for multiple large referral practices in the Northeast, reads telemedicine for a national diagnostic company, and is special advisor to Pfizer Vaccine R&D. His diverse background and extensive relationships with medical specialists, general practitioners, and practice owners have also positioned him to provide meaningful consultations to address the imaging needs of large hospital groups.
His primary mission has been to reduce clinical uncertainty thru experience, transparency, and thoughtful communication. Additionally, far too often has he seen hospital directors misled when selecting imaging systems and thus feels strongly that no one should enter that expensive realm of motivated salesmen without proper, experienced guidance.
Beyond the world of imaging, Matthew enjoys reading, writing, and exploring Washington D.C. trails with his daughter.
Sam Geiling, Credentialed Veterinary Technician
Group Microscopy Instructor & Content Creator
Sam Geiling is a credentialed veterinary technician, Navy veteran, and educator. She has taught for over a decade in many areas of veterinary technology including her favorite, laboratory techniques. She is able to build confidence with sample preparation, microscopic review, and providing results to a veterinarian, even for those with no prior microscope or laboratory experience. She is passionate about ensuring microscopy skills are not lost in clinical practice.
She helped build the veterinary technology program in Hawaii, established the Hawaii Vet Tech Association, and worked to pass legislation to recognize registered veterinary technicians in Hawaii. Sam serves as co-chair of NAVTA’s Government Relations Committee to support each state in their legislative goals for veterinary technicians.
Beyond the microscope, Sam enjoys hiking and exploring with her two young sons, enjoying a craft beer with her husband, and giving belly rubs to their scruffy rescue pup, Macy.
"The most important service that Amwell Data Services offers is effective listening. Rachel spent a significant portion of her time working with us to sit down and listen to all stakeholders share their feedback and ideas about what improvements they wanted to see in lab operations. She was able to take all of those competing perspectives from staff, vets, and techs, and find a series of solutions that made positive improvements for everyone. Never once did she attempt to apply a cookie cutter solution to us - she was incredibly focused on finding the right solution that worked for us. She was receptive to all kinds of feedback throughout the process, and monitored her implemented changes to ensure that they worked as planned. In instances where there were hiccups along the way, she took the time to write protocols, train our staff, or, if it was clear the process just wouldn't work, would simply move on to another, better solution. If the best solution required her to teach herself a new skill or platform, she would do so without being asked in order to keep the process moving forward. Rachel is a problem solver, and while her professional focus is on lab services, I wouldn't hesitate to consult with her any time I had a problem that I needed solving."
Adam Furlong, Vice-President, Operations, B. W. Furlong & Associates, Oldwick, NJ
Select Recent Research & Publications
Awarded a 2020 American Association of Rehabilitation Veterinarians (AARV) Research Grant
Research Topic: Evaluating the Connection Between Lameness and Lyme Disease in Sport Horses
Est. Presentation Date: 2023
K. Clark & R. Lemcke
"Utilization of Serum Amyloid A in Managing the Clinical Progression of Equine Bacterial Pneumonia"
Poster Presentation, 2019 ACVIM Forum, Phoenix, AZ
Oral Presentation, 2019 Bain Fallon Memorial Lectures, Australia
Manuscript, Ready for Submission
Poster Available Here
R. Lemcke, R. Belgrave
"Pathogen Surveillance of Upper Respiratory Tract Infections in Young Racehorses"
Manuscript, In Progress, March 2018
Abridged Article Available Here (pg. 13)
R. Lemcke, R. Belgrave, R. Keene
"Performance assessment of different diagnostic assays to identify EPM-affected horses in a clinical setting"
Oral Presentation, 2nd EPM Society Workshop, Tahoe City, CA, October 2017
Manuscript with Update and Expansion, Ready for Submission
Abstract Available Here
R. Lemcke, R. Belgrave, J. Morrow, N. Pusterla
"Anti-Müllerian hormone type II receptor in avian follicle development"
Biology of Reproduction, 2018
R. Lemcke, C. Stephens, K. Hildebrandt, P. Johnson
Rachel’s career in the sciences began at Berry College, where she accepted an Undergraduate Research position. She helped conduct large research projects on quantitative genetics and population structure of Angus cattle, as well as canine and equine spermatogonial stem cells. Her advisor still raves about her meticulous organizational skills, diligence, and ability to focus.